Alternative text
Alternative text (alt tags) provides text for visual only information such as images, maps, charts, and graphs.
UM principles for creating alternative text include:
- Focus on the purpose for the inclusion of the visual information in the text.
- Write concise descriptions that move from general info to specifics.
- Consider context and objectivity when determining what to write.
- Always consider your audience in tone and language.
Contact Accessible Technology Services (ATS) at ats@umontana.edu for more information.